28
2011
Airports Making a Bigger Push to Sell Consumer Electronics
An article by admin
Airports are trying to get in on the holiday buzz as they make a huge push to stock and sell consumer electronics for the holidays. According to a November 28th report by The New York Times, consumer electronic sales went from being a pipe dream to a booming niche within airports. In fact, some electronics manufacturers are looking to airports for new locations of stores and increasing their sales.
Over the last year, airport retailers have reported that sales of consumer electronics have topped every other industry including toys and clothing. With millions of people traveling each year, retailers are relying on the business travelers and the impulsive shoppers to purchase from their stores.
Business travelers might be more inclined to purchase consumer electronics like an iPad or another tablet based on their work trip or a broken electronic. Impulsive shoppers might purchase electronics based on a great deal that they see within the airport. Some manufacturers are targeting the traveling niche as a way to sell specific products. Various software manufacturers for iPads are making software specifically with the traveler in mind. Video gaming manufacturers like EA Sports are looking into ways to improve their presences in airports as well.
Airports typically have the stereotype of their products being higher than most retailers. However, reports have shown that their electronics are within 10 percent of most major retailers making their sales more inviting to travelers. Additionally, most of the consumer electronics being sold are small enough for travelers to place in their luggage or stowed on the plane.
